You will need to revisit the grid tool to make certain, but this technique is a much easier than rebuilding an ad from scratch.Sometimes, the best ads are the ones with big bold fonts, clever messaging, and an array of exciting visuals – Facebook ads, however, can be a whole different ballgame. If you take your ad and make it a bit smaller then paste it into a new background-your text should comply with the 20% standards. This is an attempt at a workaround to help the automatic checks bypass your creative text use! This type of treatment works best for marketers who are trying to add additional elements for a company like a tagline or product name. Try using text vertical, circular, or angled text instead of regular horizontal text. Many marketers report that just by applying certain treatments to text, they get a pass. This portion of the ad can also help you stay in compliance by acting as a guide for the 20% text rule. Place a bit of solid color to add as a backdrop for your text. Many marketers have found that if they add taglines inside the image, they receive the Facebook sorry rejection notice.Īlso, try not to make an image the entire ad. If an image has additional text or a logo, you may have a higher chance of being rejected. Next, use an image that shows how the product or service is used, an actual visual example rather than relying on text to communicate. Xem thêm: Wsdot Seattle Area Traffic & Cameras, Traffic (2000) This is the safest surefire way to get your ad approved. If your ad uses less than 20% text, you are good to go. You can find the Grid Tool by visiting fb.me/20. This official Facebook tool allows marketers to upload an image they are going to use in an Ad and simply click on the boxes that contain text. Here are a few tips and tricks to help your ad pass muster with Facebook.įirst, use the Grid Tool from Facebook. Regardless of the process, you’ll still need to get your ad approved. These discrepancies could mean there is a human element behind the scenes-at least for ads that are borderline. No one knows for certain how much of the review process is manual versus an automated algorithm, but some marketers have noticed discrepancies when submitting the same ads for approval. Once an ad has been submitted, it goes through a review process. Is it a simple mathematical equation that checks for 20% text, or is there someone behind the big blue curtain making certain all ads look great? It appears it may be a bit of both! (And some lag in Facebook checking algorithms.)įacebook’s ad review process can take from 5 minutes to a few days. Much of the frustration is due to some ads that slip through the cracks and are approved-clearly not meeting the 80/20 rule. No Ad can have more than 20% text within the Ad image. So, the 80/20 rule was created by them to ensure consistency, and now every marketer has to live with it-or, at least, figure out how to get around it. Since Facebook has over 2 million advertisers, it’s hard to make sure that everyone is producing top quality ads. This rule concerns ads that are placed on the Facebook news feed. The Facebook Ads 20% text rule.īạn đang xem: Facebook image text overlay detection toolįacebook is concerned with making sure that all ads meet high-quality standards, and as the world’s largest social network, it’s understandable. Well, it seems that Facebook has brought a new definition to the 80/20 meaning-one that many marketers find frustrating. As a marketer, you probably know the old 80/20 rule that you make 80% of your revenue from 20% of your clients.
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